Red Bull’s Growth and Development

Red Bull is one of the most trusted brands of energy drink in the world. It has been in the industry for over three decades and became unstoppable when it comes to providing the best energy drink for its valued consumers. Red Bull was built in the mid-1980s by Dietrich Mateschitz. The inspiration behind Red Bull is the functional drinks from the Far East.

Dietrich Mateschitz created Red Bull Energy Drink’s formula. He was also the one who created a unique marketing concept, which led to the company’s massive success. The very first Red Bull Energy Drink was made available to the market on April 1, 1987, in its home market Austria. The launch of Red Bull paved a way to the birth of a whole new product category.

With the best product and right marketing strategy, Red Bull has become the number one energy drink in the world. It is now available in over 170 countries, with a total of 75 billion cans consumed to date. George Scorsis helped to build the Canadian brand leading to the exceptional growth and rapid development.

The success of Red Bull Energy Drink

Red Bull has been successful in making it big in the healthy energy drink category. As of 2018, its total employee is over 12,200 and Red Bull 12 x 16 FL oz cansmarketing its products in 171 countries across the globe. The company plans to expand its market scope in Western Europe, the USA, and the Far East. It also actively markets its organic product range. It seems to be a perfect move as more and more people today are cautious about their health. Red Bull Organic is a safe way of enjoying your usual energy drink.

The year 2018 marks the massive growth and success of Red Bull. It has successfully sold a total of 6.8 billion cans worldwide. The figure states that the sale has increased by 7.7% from last year. An increase in sales means an increase in revenues, productivity, and profit.  The success of Red Bull Energy Drink is linked to the company’s outstanding sales in various parts of the world like:

  • Brazil
  • India
  • Eastern Europe
  • Germany
  • Northern Europe

Red Bull Energy Drink Product lines include the following:

  1. Red Bull Energy Drink – It is the classic energy drink providing you with the energy you need, especially when working overtime or when performing intensive work.
  2. Red Bull Sugar-free – As the name suggests, it is a product that provides the same level of energy you can expect from a superior Red Bull product minus the sugar. It is also perfect for dieters as 250 ml can only contain five calories.
  3. Red Bull Editions – It provides the same level of energy you can expect from a classic Red Bull Drink, but with a distinct taste. There are five flavors to choose from – coconut berry, holiday spice, tropical fruits, kiwi, and blueberry.

Red Bull cares for the environment.

Red Bull is not just all about making money. It also cares for the environment. The company makes sure that it uses environment-friendly products. Red Bull cans are light in weight and 100% recyclable. It uses aluminum cans that are recyclable time and again without any loss in quality. Not even a tiniest bit of aluminum is lost.